What we do

We focus on things that we are good at, that we are passionate about.  

• Marketing
  • Consumer Insights
  • New Product Development
  • Advertising and Promotion
  • Range Planning
• Mergers and Acquisitions
• International Distribution
• Licensing (In and Out)  

Understand your consumer

We can help you gain competitive advantage by profiling your consumer, giving you greater insight into their needs.

Develop great product

We can help you integrate technology in product and tap into the inventor community to access new ideas.

Make your brand stand out on shelf

We can help improve your branding and communication on-pack, especially multi-lingual packaging.

Develop more effective advertising

We can help you manage the creative process, from writing the brief through to finished execution.

Optimise your marketing budget

We can help you optimise your advertising and promotional spend, by clearly identifying your target, choosing the right mix of media and personalising the message.

We have a network of marketing services affiliates we can tap into you for this.

Expand through acquisition

We can help you identify acquisitions targets* and successfully integrate them into your business.

Buying a company is the easy bit. It’s what you do afterwards that counts.

* Note: our input on acquisition is purely qualitative. We do not get involved in the valuation, due dilligence or the legalities. 

Expand your distribution

We can help find distribution partners for you around the world.

Improve the profitability of licensing

We keep track of what’s hot and what’s not in licensing.

For those licensing in, or thinking about licensing in, we can advise on which properties to focus on and how to handle the relationship with licensors.

For those with IP they want to license out, we can help develop a programme and identify suitable licensees.

Improve efficiency

Most companies operate with too many SKUs. They find it difficult to cull.

We can help you increase your return on investment through objective analysis and by efficient range planning.

How we do it

Good ideas need stimulation

We won’t take on an assignment unless we feel excited about it.  
We don’t provide interim management.
We prefer to work on short term assignments with specific deliverables, where we can provide quantifiable benefits.

Trust and respect are earned

Before we start, we spend time getting to know our clients, their culture and their strategy. And give them a chance to get to know us and how we’d approach their brief.

We adopt an open and collaborative approach.

Get all stakeholders on board

We consult with all the stakeholders in a project, not just the project leader, and keep them in the loop at every stage.

Connect the dots

We think about the impact on all parts of the business.